How Does Udemy Pay Instructors

How Does Udemy Pay Instructors

 

Udemy.com: A Place to Learn and Earn

Udemy provides a platform that allows instructors all over the world to create online courses on topics of their choosing. Using Udemy’s course development tools, they’re able to upload videos, PDFs, PowerPoint presentations, zip files, and live classes to create courses for their students. Instructors are able to engage, interact with, and assist their students via online discussion boards.

Udemy courses are offered across a wide variety of categories, business and entrepreneurship, health and fitness, the arts, language, technology, and music.

In addition, Udemy.com also offers ‘Udemy for Business’ which allows organisations to create custom learning portals for corporate training. With ‘Udemy for Business’, their staffs will be able to access to a targeted suite of more than 1,000 training courses. Topics of these courses include management, digital marketing tactics, office productivity, design, programming, and so much more.

 

How Does Udemy Pay Instructors

Udemy explains that instructors’ compensation from tuition varies considerably, depending on the marketing strategies used for attracting students to their courses.

  • Instructors receive 97% of all tuition revenues, provided it’s the instructors own marketing or reputation that attracts the students.
  • If the students are attracted by Udemy’s own marketing or other coursework, Udemy retains 50% of the earnings.
  • When students are attracted to the site, and a course, by a Udemy promotional affiliate, the instructor earns 25% of the tuition costs and Udemys earn 25%. The affiliate receives 40% of the tuition costs. The remaining 10% may transfer to Linkshare Affiliate platform.
  • Read its official annoucement on's instructor revenue share here.
 

Massive Open Online Course (MOOCs)

Udemy.com website has become part of the growing MOOCs movement for courses offered outside the traditional university system, and has been commended for the variety of courses on offer. Some of Udemy's notable competitors include Lynda, Coursera, Master University, ChalkStreet, Udacity, Learnterest, edX, Codecademy, and of course there are many others.

 

The Fascinating History of Udemy

Eren Bali was the founder of Udemy. In 2007 Bali built software for a live virtual classroom whilst living in Turkey and saw the potential in making this product free to the public. Two years later he moved to Silicon Valley and founded a company: in early 2010 the site was launched by Bali, Gagan Biyani and Oktay Caglar. Then in February 2010, the founders of this company attempted to raise venture capital funding, however the idea failed to impress investors and, according to Gagan Biyani, they were rejected thirty times! Their response to this rejection was to bootstrap the development of the product and, in 2010, they subsequently launched Udemy; a name which infers ‚‘The Academy of You'.

To their delight, within just a few months more than 1,000 instructors had created around 2,000 courses; plus Udemy had almost 10,000 registered users! With this favourable market reaction they decided it was time to attempt another round of financing; this time raising $1 million by August in venture funding. Interestingly, this amount was significantly more than they had originally requested when they approached investors just some months earlier.

By October 2011 the company had raised an additional $3 million in Series A funding, led by Groupon investors Brad Keywell and Eric Lefkofsky, with assistance from MHS capital and 500 Start-Ups.

Then in December 2012 the company raised a further $12 million in Series B funding, led by Insight Venture Partners, as well as MHS Capital, Learn Capital, and Light Bank Capital, bringing Udemy‘s total funding to a whopping $16 million.

On 22 April 2014 Wall Street Journal‘s Digital edition reported that the new CEO of Udemy was Dennis Yang, previously Udemy's Chief Operating Officer. Yang replaced Eren Bali who remains Udemy’s Chairman and Head of Product.

Udemy raised a further $32 million in May 2014 in a Series C funding; led by Norwest Venture Partners, in addition to MHS Capital and Insight Venture Partners.

 

Promote your free courses or discount coupons

For Udemy instructors if you wanted to promote your free or discount coupon on our facebook page and our twitter. We'll publish your promotion for free, simply read our guide about how to promote your Udemy courses here.

 

Interesting articles

We found some interesting articles about the online learning platform Udemy written by instructor, affiliate, student and blogger.

 
 

What subjects should you teach on Udemy?

An infographic from official Udemy blog showed its top Udemy search terms by category.

top udemy search terms by category

Find Udemy.com Infographic at Slideshare here.

 
 

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