The previous post focused on researching untouched niche markets by identifying keywords with low competition. The secret is to identify what topics are trending and which have the potential to grow in popularity in the near future. If you are among the few content publishers that create articles around such topics, you will have higher chances of being on the front page of the SERPs.
The tools used to conduct the research include:
All 4 of these tools are effective primary way to help you identify which keywords and products are trending.
If you want further resources and wider results, you can count on this article to offer you additional options to help you undertake your research. You can use any of two simple approaches below to undertake more in-depth research:
Once you have the targeted trending topics after performing research from the previous article you should use a long-tail keyword generator to identify more related keywords. You will find any of the 3 tools below a good option for yielding an excellent set of related results. The tools are:
First, go to Google Trends and enter the term ‘cheap’ into the search bar. Then I refine the search options to the following conditions:
Location: United States
Time: Past 7 days
Search: Web Search
Within a few seconds, you will have over 10 trending phrases with buying intention over the course of the last 7 days.
I have opted for the phrase ‘cheap workout clothes’ as an example for this article. I calculated the Keyword Difficulty score using Keysearch to estimate the possibility of ranking with the keyword selected.
The KC score we got was 47, which is quite hard to rank if you don’t have a strong enough website. However, for the purpose of this demonstration, let’s pretend that it was actually not difficult for use so that we can move to the next set of steps.
We will use the Keyword Researcher tool to help us find more variations of the initial seed phrase ‘cheap workout clothes.’ We can easily do this by inserting the asterisk symbol (*) behind, in front of, or even in between the word of the phrase that we have selected.
So, your searching operators are likely to be like this:
cheap workout clothes *
cheap * workout clothes
cheap workout * clothes
* cheap workout clothes
Once you have done that, enter these phrases into the software. Set Google region to the target language and choose your preferred language. If you are targeting the US market, don’t forget to set your VPN or Proxies to the US.
Next, click the power button. Within a few seconds, you will have a list of hundreds of longer tail keywords based on your seed keyword. Below are some of the keywords from among the hundreds that the software generates:
best cheap workout clothes for women
best cheap workout clothes online
affordable workout clothes plus size
cheap and good workout clothes
The way that Keyword Researcher works is that it pulls out data from:
This is a set of data collected by the search engines from people performing real searches and provided to the public. It can be hard to manually collect such data, but with the right software, you can have all that available data in a matter of seconds.
Keyword Researcher has a free version, but it comes with limited functionality. However, the paid version is a one-time payment that’s definitely worth the money if you are serious about doing thorough Keyword research.
Keyword Tool Dominator has a free version as well as a one-time paid version. The tool pulls data from:
If you would like Google to fill in the blanks for your query just like Keyword Researcher does, you can use an asterisk (*) symbol. Finally, you should export your results in csv format.
Keywordtool.io is another impressive tool for generating long-tail keywords. It pulls keyword suggestions from:
Once you get the results, you can export your report either in csv format or as an excel file.
The paid version of Keywordtool.io is quite expensive if you are using it only for generating longer-tail keywords. Fortunately, the free version is decent enough for general use.
Once you have completed the keyword generation process, you should combine the results from Keyword Tool Dominator, Keyword Researcher, and Keywordtool.io. You will now be able to collect hundreds of longer tail keywords from about 10 different data sources by now.
You might not have to use all of these keywords, but each of the tools is somehow producing quite a different set of results. It means that if you use more tools you are guaranteed to end up with more results.
The previous step focused on getting the targeted keywords. It is now time to learn more about creating content that people are actually interested in reading. For this, you need BuzzSumo to help you identify the popular and trending topics.
BuzzSumo provides 3 key features:
For the purpose of this demonstration, I will use just the Content Research feature.
The 5 modules in the Content Research feature that will help you undertake in-depth research are:
If you have a keyword in mind already, you can get started with the Facebook Analyzer and Content Analyzer modules.
You can filter the results by your preferred time frame from:
You can select the target country, change the language, select the content type, or even include/exclude certain domains. In just a few tweaks, you will have results of proven contents that people would be interested in reading.
BuzzSumo uses a simple measurement to determine the level of popularity of each article by looking at the number of likes, comments, and shares that it received. It is an incredibly sophisticated tool for monitoring trends in your industry.
The only major downside to BuzzSumo is that it is not an affordable option for individual users or even small businesses. Fortunately, there are other tools available capable of performing the same tasks as BuzzSumo.
If you want to learn more about its alternatives, you can read more here and here. However, you should keep in mind that the alternatives are lagging quite far behind the outstanding trendl monitoring offered by BuzzSumo.
We consume the news these days from 3 main sources:
Statista reports that older people tend to rely on traditional news sources while younger generations prefer to seek news from social medial platforms and other online sources. Facebook is currently the most popular social media platform that people consume news from, but it is also flooded with low quality, irrelevant, and fake news.
What Refind thought to be missing here is a relevant factor. The platform simply delivers stories that are worth your attention without having to bombard you with irrelevant news. Refind shows you the stories or news that your communities are currently paying attention to.
To start using Refind, you must first register using Facebook, Twitter, or your email address. The platform evaluates your network and fetches and delivers news and articles that matter in your communities. This approach ensures that your newsfeed is more relevant with less cluster.
It is free to use Refind, and you can register here: https://refind.com/EcourseReviews?invite=9a0e5a84d7
The first approach leveraged the use of software to help us find trending and highly engaging content. While it can help you save a lot of time and generates good results, some pieces of content online cannot be scraped using software.
For instance, the Facebook group is one of the community venues that never sleeps; it is constantly buzzing 24/7.
A lot of opinions and comments from like-minded people happen constantly in your network. People are there since they can learn from others. More importantly, for new business opportunities such as finding your customers from the group. You may even find new profitable product ideas if you browse and read the experiences that other people have shared.
If you have programming skills, you can create and use your own custom software to scrape those valuable conversations. However, for the vast majority of us, you will be required to manually spend your time in the communities worth your effort and time.
Open communities such as Reddit, Quora, or any related forums are full of professionals in just about almost all the fields. If you join such communities, you will not only have the opportunity to learn from other experts but also a free medium for promoting your business by helping other people solve their problems in a non-salesy way. So, being part of related communities will help you identify new ideas for your blog as well as business.
You can even use feedback from the current readers or customers. If you have a website or blog, comments from your community are very targeted and undoubtedly valuable to your business. Instead of being passive receiving the feedback, you can use tools such as survey tools or email to execute a systematic method for collecting the information required.
You should by now have a set of long-tail keywords and all you need to do is get started with writing your blog post. When you are dealing with an untapped niche market and trending keyword to target, you generally have 2 options to choose from:
The second method works well with social media and community platforms where you already have a targeted audience. If properly implemented, it can help you drive a large amount of traffic within a very short period of time. You don’t need to wait for months or weeks to get your articles ranked by Google or other search engines. However, it might not be so good in the long term since the catchy headline might not have enough search volume.
If you have a hard time coming up with a compelling headline or you are currently experiencing writer’s block at the moment, you should make use of some amazing tools that help you come up with the head-turning headlines within just a few clicks.
Here are some good title generators you can use:
You can also read this article where it provided a set of headline formulas that will increase the chances of getting readers to click on your blog.
Researching to identify untapped niche markets is an excellent way to find a low competition segment of the market. One of the hardest parts of the process is determining whether your chosen niche is profitable and whether it is worth your effort, time, and money.
Comprehensive Keyword research is one of the ways that you can determine whether the niche is all that. If you are skillful at keyword research and you have the right tools, you will have less chances of failing and more chances of finding the right niche market and profitable products for your business.