YouTube is the leading video platform. One of the reasons that makes YouTube such a wonderful platform for video creators is that it allows video creators to accurately measure the performance of their videos.
When you upload a video to YouTube, you also get access to the analytics dashboard. The analytics dashboard offers a number of actionable video metrics including location of the viewers, devices used by viewers for watching the video, number of views, real traffic sources for the video as well as the keywords people searched on YouTube to discover your video.
While all these are wonderful metrics, an important metric is missing from the dashboard and this is something, everyone involved with video marketing should take seriously. If you are a professional video marketer, you need to be aware of the rankings of your video.
This is where you YouTube video rank tracker comes in. The software works similar to other SERP checker tools. The main difference between traditional rank tracking software and this software is that the traditional software allow you to get information on ranking of your website for various keywords in the search engine result pages whereas the Youtube rank checker reports the rankings of your video for particular keywords on YouTube.
I have used a number of YouTube rank tracker software, free as well as paid ones, and in this review, I will help you find the best YouTube rank tracking software that are worth your money.
Before beginning the reviews, let’ take a look at how the rankings work on YouTube. The rankings are not stable. In fact, when you check rankings manually, your video may go up or down 3 to 4 positions every time you check.
There is a reason for that.
The YouTube search algorithm is designed to deliver the best video to its users. You must be aware that many hours of content is uploaded to YouTube each minute and the search algorithm is always testing videos to deliver the best results to users. Due to this constant uploading of content and testing, the rankings keep changing regularly.
However, if YouTube algorithms find your video to be good, it will reach a stable rank after some time for targeted keywords.
Another thing you need to know (as per ProRankTracker) is that the search results on YouTube are personalized. The personal viewing history also affects the rankings of your video. You will need to log out of your account and do a search for the chosen keywords in order to find clean ranking of your videos.
For instance, one video of mine ranks high in one country but it doesn’t rank that high in another country. To check the rankings, I logged out of my YouTube account and deleted the cookies, and also change my IP address to another country. I have found that content targeting a particular country ranks better in that country, for local searches.
Let me try to explain that with a simple example.
If your video and a competing video has similar content and similar title but the competing video is in local language whereas your video is in English or in some other language, the competing video is going to rank better locally as it is likely to have better engagement metrics such as watch time, number of comments and other such things.
To summarize, ranking on YouTube not only depends on the general Youtube SEO factors such as video description, video title and other such things but it also takes into account engagement metrics, level of competition in local language as well as personalized results.
One article here describes the list of factors used by YouTube algorithms to rank videos:
In the same article, it is mentioned that to get good rankings for your video, you need to pay attention to Channel authority, total watch time, engagement, positive sentiment as well as broad match keyword targeting across description, keyword tags and title.
By now, you should know that there are a number of factors affecting the ranking of a video on YouTube search and the rankings could change every time you check manually due to the reasons explained earlier.
Now that you have an understanding of the ranking factors used by YouTube search, here is my review of the best video rank tracker for YouTube.
YTRank is a free online tool that allows you to check the rankings of any video on YouTube. It has a minimalistic interface and is extremely simple to use.
To check the rankings of your video, visit the website and put in the link of YouTube video and the keywords for which you want to check the rankings, and click the ‘Find Rank’ button.
Within seconds, you’ll get the ranking report for that video for chosen keywords. The rankings are accurate and fast. The only disadvantage of using this free rank tracker is that it allows to check rankings for only six keywords each time. So, if you’re trying to rank your video for multiple keywords and want to check rankings for multiple keywords, you will need to repeat the exercise many times.
Another disadvantage of this free tool is that there is no way to keep records of rankings as it doesn’t allow you to store any historical ranking data. However, it’s completely free and there is not much you can complain about a completely free software.
Simply put, it is the best free rank tracker software for YouTube and I haven't been able to find any competitors that come even close to it.
Serprobot is mostly known for rank tracking on search engines such as Bing, Yahoo, Google local as well as Google. Thankfully, it can also be used for rank tracking on YouTube. If you are already using the software, there is no need for you to pay for another video rank tracking software. You have everything you need with this service.
There is a free trial option available for the service. After the trial, you will need to pay some money if you want to keep using the service. Thankfully, it is extremely cheap and works right quite well for our purpose.
To use the software, you will need to create an account. You will find a dashboard when you log in.
On this dashboard, find the option of adding a new project. Click on the advanced options button. Click on YouTube as project type for video rank tracking on YouTube. Give a name to your project.
Put in the video ID of your YouTube video and also enter the list of keywords for which you want to track rankings. Don't forget to choose the targeted country and finally, you will need to click on the Add Project button. That's all you have to do.
Once you have created the project successfully, you will get a complete ranking report of your video in just a few minutes.
The software allows you to track the ranking of chosen video on a daily basis. Since it saves your ranking history, it gives you a bird's eye view of video ranking which works much better as compared to the free YouTube video rank checker such as YTRank. You will get a better picture of rankings when you have ranking data for a period of 2 to 3 months.
One of the biggest advantages of using this tool is that you can track the rankings of a specific video for a large number of keywords. The paid plan allows you to track rankings for a relatively large number of keywords. As far as the cons software are concerned, I haven't been able to find a single con.
Overall, it's extremely cheap and works well for our purposes.
Ranktrackr is an extremely easy to use software with a beautiful and intuitive interface. You can use this tool to track rankings on Bing, Yahoo, Google, Google Places as well as YouTube.
For tracking rankings, you will need to log in to the platform and once you have logged in, you’ll find a dashboard.
On the dashboard, click on the Add URLs button. Enter the video URL after selecting YouTube as the search engine. Put in the keywords for which you want to track rankings and choose your language and targeted country. There is also the option of tracking the rankings on mobile devices.
Once you have chosen the settings, the software will start working and you will get a report in just two to three minutes.
With this software, you also get a summary graph that displays the rankings on a daily basis. It works similar to SerpRobot in this regard as it saves the historic rank tracking data allowing you a much better overview of video rankings over a long period of time.
Another important feature you need to know is that the report includes the top 100 videos for the chosen keywords whereas only the top 20 video results are included in the SerpRobot report for each keyword.
One of the biggest disadvantages of using this software is that it does not allow you to track the rankings of same video in different countries. This interface does not allow you to enter the same URL in different countries. This can be extremely frustrating in case you want to track rankings in different countries for one specific video.
If this issue is fixed by the developers, I think it will become one of the easiest tools to use for tracking video rankings on YouTube.
As a rank tracker for YouTube, this software is a lot different from the above mentioned tools. It's not just a rank tracker as it was created as a whole set of tools for use by YouTubers. You can use this software to do competition analysis, to monitor your competitors, to find keywords for YouTube channel and it also helps you in finding collaboration opportunities with other YouTubers or other channels.
Overall, it's an excellent video marketing tool that not only helps you with research but also helps in enhancing your YouTube presence in an effective manner.
However, in this article, I'm only going to cover its Youtube video rank tracking feature.
It has a free plan but you will need to move to a paid plan in case you want to use the YouTube rank tracking feature. The starter plan is cheap and worth the investment if you take video marketing seriously.
Using it is extremely easy. Here is what you need to do in order to use the software for tracking ranks on YouTube.
Log in to the dashboard and click on the ‘rank tracking’ module. ‘Add a Video’ button will appear. Click on it and enter your chosen keywords as well as the chosen video URL. Click on the ‘Add Video’ button and you're done.
You will get a report within few seconds after creating your project. It allows you to get daily, weekly as well as monthly rankings of all the videos and keywords you have entered. The rank graph report allows you to get a bird’s eye view of the rankings of your video for the chosen keywords.
The biggest disadvantage of this piece of software is that it does not allow you to choose a particular country which means you can’t use the software for tracking the rankings of your video in different locales. In my opinion, it’s a big flaw and the developers should add this feature in order to make it better.
Pro - Tip:
There are also some other marketing software that have been specially designed for YouTubers. These tools also come with a video rank tracking feature but I don't have personal experience with these other tools. Here's a list of some of the tools you can check out in case you want to explore other options than what I have covered in this review.
Some of these tools are:
Cisco expects video streaming to consume 80% of the Internet bandwidth by 2021. YouTube is the biggest free video platform on the globe and it has billions of daily users. If you publish videos on YouTube, you should use a YouTube ranking tool to keep track of videos that are important to your business. The above-mentioned reviews should help you in finding the right rank tracking solution for YouTube.